LazyTown
LazyTown is the show created by Magnús Scheving. It is shot in Iceland but filmed in English.
LazyTown promotes healthy lifestyle choices, including regular exercise, eating Sports Candy, brushing your teeth, teamwork, and sharing.
There are nine main characters in the show: Sportacus, Stephanie, Robbie Rotten, Stingy, Ziggy, Pixel, Trixie, Mayor Meanswell, and Bessie Busybody - of whom only three (Sportacus, Stephanie, and Robbie) are human. Mixed with the puppets and live acting is extensive CGI and the use of bright colours and upbeat music. Each episode features two or more songs, one of which is always "Bing Bang".
Development
In the early/mid-nineties, Magnús Scheving earned several awards for Aerobic Gymnastics, including being named Iceland's Athlete of the Year in 1994. On the back of this success, Scheving started to use his notoriety within his home country to appeal to the youth of Iceland to make healthier choices and exercise more. This started with him travelling around schools making presentations and quickly led on to a book on the subject and, ultimately, the 1996 stage play Áfram Latibær. This stage production proved popular and successful and paved the way for further development of the Latibær brand, including the follow-up play Glanni Glæpur í Latabæ in 1999.
The success of the Latibær brand encouraged Scheving to attempt to sell the concept worldwide, and in the early years of the 21st century he set up LazyTown Entertainment and approached the American television studio Nickelodeon to commission a TV show for their Nick Jr. channel. The broadcast rights were then sold on to many other channels worldwide until LazyTown could ultimately be seen in over a hundred countries in more than a dozen languages.
Popularity
LazyTown is aimed at young children, however it has gained popularity with many older viewers. Some aspects, like the songs "Cooking by the Book" and "You are a Pirate", are known even to people who have not seen the show due to references made in other parts of the internet (ie. the chorus from "You are a Pirate" being used in a Flash short about the popular internet piracy application LimeWire).
Television Airings and Other Options
The LazyTown episodes were airing on Nick Jr. first (started on august 16, 2004), broadcasted in more than 90 million homes across the US on Nickelodeon. LazyTown was also shown on CBS on weekends, followed by Canada’s YTV, the country’s number one youth network. LazyTown premiered on Discovery Kids in Latin America, on March 2005 and was first seen in Europe by the end of 2005, i.e. on SuperRTL in Germany and CBeebies in the UK. Other countries followed soon after that to more than 170 countries in the first quarter of 2012.
Trivia
- Many members of the original cast (including Magnús Scheving, Stefán Karl and Guðmundur Þór Kárason) provide the voice-over for the Icelandic dub.
